What if you had a way to predict where consumers are most likely to find what you’re selling?
Want to know whether your product or service will fare best online or off?
Follow Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.
Retailers, brands and consumer businesses that understand when and why consumers want a particular shopping experience will be those that capture shoppers’ attention, minds and hearts.
The medium of e-commerce will play a part in virtually every consumer shopping activity going forward.
In a one-day or even two-hour home-delivery world, what types of experiences will entice consumers to shop in-store?