What if you had a way to predict where consumers are most likely to find what you’re selling?

E-commerce - laptop with shopping cart and awning

Want to know whether your product or service will fare best online or off?
Follow Lionel Binnie’s exploration of the developing omni-channel retail landscape to find out.

Retailers, brands and consumer businesses that understand when and why consumers want a particular shopping experience will be those that capture shoppers’ attention, minds and hearts.

The medium of e-commerce will play a part in virtually every consumer shopping activity going forward.

In a one-day or even two-hour home-delivery world, what types of experiences will entice consumers to shop in-store?