Lionel Binnie sells. Yep, he said it. Actually, he helps businesses (hopefully that’s you out there) sell. More. In better ways.
What kinds of businesses? Mostly consumer products, like fashion, food, restaurants. Things. To people.
He wrote his book, The Future of Omni-Channel Retail: Predictions in the Age of Amazon because he wanted to know how online shopping (e-commerce) and offline shopping (brick-and-mortar) were likely to develop; whether the much vaunted and feared “retail apocalypse” was a real thing. He wanted to get his arms around it, and he figured lots of other folks did too. And it turns out, they did.
This is Lionel’s first book, although he’s published articles and given talks about different aspects of retail and marketing and omni-channel retail, including at these organizations: Fordham University, Mississippi State University, The International Conference of Shopping Centers (ICSC), and American Association of Airport Executives (AAAE).
Lionel has worked at the intersection of consumer products, and how and where they’re sold, for over two decades. Marketing and distribution; retail and wholesale. Right product, right place, right time. Giving consumers what they want, when and where they want it.
Originally from the U.K., Lionel has worked with a variety of retail and fashion businesses, first in California and now in New York, focusing on business development and marketing strategy. He founded MSource Ideas, a business development consultancy in 2008 to help businesses tackle their growth challenges.